{"id":15,"date":"2026-03-30T20:30:24","date_gmt":"2026-03-30T20:30:24","guid":{"rendered":"https:\/\/www.ascendaccountingadvisory.com\/blog\/?p=15"},"modified":"2026-03-30T20:44:40","modified_gmt":"2026-03-30T20:44:40","slug":"the-3-things-every-cfo-should-be-watching-right-now","status":"publish","type":"post","link":"https:\/\/www.ascendaccountingadvisory.com\/blog\/the-3-things-every-cfo-should-be-watching-right-now\/","title":{"rendered":"The 3 Things Every CFO Should Be Watching Right Now"},"content":{"rendered":"\n

Q1 is always a proving ground. The numbers from January through March set the tone for the rest of the year \u2014 and right now, a lot of private company leaders are finding out whether the assumptions they built their 2026 plan on actually hold up. Here are the three areas I’m focused on with clients heading into this stretch.<\/p>\n\n\n\n

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Cash flow vs. profitability \u2014 they’re not the same thing<\/h2>\n\n\n\n

A profitable company can still run out of cash. Q1 is when that gap tends to surface most clearly: payroll taxes, insurance renewals, and slow-paying Q4 receivables all hit at once. Right now I’m helping clients build a 13-week rolling cash flow model so there are no surprises. If your P&L looks fine but you’re watching your bank balance nervously, that’s the conversation we need to have.<\/strong><\/p>\n\n\n\n

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Are your 2026 budget assumptions still realistic?<\/h2>\n\n\n\n

Most budgets were finalized in November or December \u2014 which means they were built on assumptions about interest rates, labor costs, and customer demand that may already be stale. With inflation still sticky and credit conditions tightening for many small and mid-size businesses, a budget that hasn’t been stress-tested in Q1 isn’t a plan \u2014 it’s a wish list.<\/strong> Now is the time to compare actuals to budget and have a frank conversation about what needs to change.<\/p>\n\n\n\n

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Your financial reporting is only as good as what it tells you<\/h2>\n\n\n\n

Too many business owners receive monthly financials and file them away. A well-prepared income statement and balance sheet should be prompting questions, not just confirming that the books closed. In Q1, I look for three things: margin compression, receivables aging, and whether owner draws are outpacing what the business can actually support.<\/strong> Those three data points tell me most of what I need to know about the health of a company headed into the rest of the year.<\/p>\n\n\n\n

Ascend Accounting Advisory provides fractional CFO and outsourced accounting services to private companies in the New York metro area and beyond. If any of these areas sound familiar, let’s talk. ascendaccountingadvisory.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Q1 is always a proving ground. The numbers from January through March set the tone for the rest of the year \u2014 and right now, a lot of private company\u2026<\/p>\n","protected":false},"author":1,"featured_media":19,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[6,11,13,7,12,3],"class_list":["post-15","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-advisory","tag-accounting","tag-budget","tag-cash-flow","tag-fractional-cfo","tag-profit","tag-tax"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-content\/uploads\/2026\/03\/birthstone-7406341_1920.png",1920,1470,false],"thumbnail":["https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-content\/uploads\/2026\/03\/birthstone-7406341_1920-150x150.png",150,150,true],"medium":["https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-content\/uploads\/2026\/03\/birthstone-7406341_1920-300x230.png",300,230,true],"medium_large":["https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-content\/uploads\/2026\/03\/birthstone-7406341_1920-768x588.png",768,588,true],"large":["https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-content\/uploads\/2026\/03\/birthstone-7406341_1920-1024x784.png",1024,784,true],"1536x1536":["https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-content\/uploads\/2026\/03\/birthstone-7406341_1920-1536x1176.png",1536,1176,true],"2048x2048":["https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-content\/uploads\/2026\/03\/birthstone-7406341_1920.png",1920,1470,false]},"uagb_author_info":{"display_name":"ascendaccountingadvisory_upckgt","author_link":"https:\/\/www.ascendaccountingadvisory.com\/blog\/author\/ascendaccountingadvisory_upckgt\/"},"uagb_comment_info":0,"uagb_excerpt":"Q1 is always a proving ground. The numbers from January through March set the tone for the rest of the year \u2014 and right now, a lot of private company\u2026","_links":{"self":[{"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":2,"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"predecessor-version":[{"id":18,"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions\/18"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/media\/19"}],"wp:attachment":[{"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ascendaccountingadvisory.com\/blog\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}